6 Secrets to More Home Services Leads Coming in Hot (Part 1)
Amazing. You clicked the link and now you’re wondering if this promise is too good to be true.
I get it. I’m naturally a skeptical person too.
In this first intro article for home services and skilled trades owners, I want to set the tone and be completely honest. This is part one of six on how to get found by your customers and make sales using Local SEO and Digital Marketing.
How many leads you get depends on a few key factors. I’m going to share those with you and if you successfully take action, the rest of the 6 secrets will help the number of your leads start to pile up like leaves in a gutter. You’ll want to process those home services leads asap so a river of cash can flow freely into your bank account.
Before the Home Services Leads Flow
Key factor 1) Know your ideal customer and ideal job type
If you’ve been in business for even 6 months, you might already know who your dream customer is. You know their economic status, which area of the city they live, what kind of company they work for, and even more.
The important thing is that you figure out what about your ideal customer is relevant to your business and getting more clients like them. Maybe your ideal customer is:
A homeowner in West Vancouver with a family who enjoys hosting and spending time with their family in the backyard. This type of customer could be great for a residential hardscape landscaping company.
Your ideal job type will be highly related to your ideal customer but with a spin. You need to answer:
- What project dollar value are you aiming for?
- What specific type of service is your bread and butter service?
- If you could pick one type of service to highlight, which one would you choose?
Key Factor 2) What’s your Unique Value Proposition?
Simply put, what makes someone pick you over your competitors? What gives you the edge? What makes your service stand out? Why should they call you? What kind of process of working together, end result, or feeling are you promising?
If you do great work and care about your customers (and I bet you do or else you wouldn’t be reading this), you’ll want to make sure you have a way to communicate what makes you the best and ONLY option to potential customers who have never heard of you.
You want to make them so convinced that you’re the right company to help them.
So that’s your homework for today. Answer those questions, write them down, hash it out with a few key employees, and when you’re ready, head on over to Secret #1 to more leads.
PS - If you need help uncovering who your ideal customer is, send me an email at andrew@andrewwarkentin.com and I'll send you a worksheet to go through.
PPS - If you want to go more in depth with a Unique Value Proposition, email me to get a worksheet that can help guide you toward uncovering your unique value proposition for your ideal customer.