Hey Boss, Again, I’m not a UX (User Experience) expert but I have been around digital marketing for enough years to have read dozens of articles and watched dozens of videos about it to gather the basics. This is my distillation of all that learning and even more recent research on the topic as it…
Hey Boss, Here’s secret number 4 to getting more leads, served up hot and ready. Today, we’re talking about ads. Paid Ads. Full disclosure on this one. I’m not a paid ads expert so what I’ve done below is consolidate world-class advice from some of the best in the business. And while I may try…
Hey Boss, Here’s secret number 3 to getting more leads, served up hot and ready. Today, we’re talking about magnets. Lead Magnets, that is. Lead magnets and offers are simply tools for converting curious visitors into leads by offering something of value in exchange for their contact info. A good lead magnet gives your target…
Hey Boss, Here’s secret number 2 to getting more leads, served up hot and ready. This one gets a little technical, but take it step by step and you’ll be fine. I know you know how to work through much bigger tasks than this but today, we’re staying local. Secret 2: Target Local Keywords in…
Hey Boss, Here’s secret number 1 to getting more leads, served up hot and ready. Secret 1 – Set up and optimize your Google Business Profile (plus some other lesser known profiles). Yeah I know, not profound or especially unique on the outside but it’s the foundation to getting more traction. Here’s the secret. There…
Amazing. You clicked the link and now you’re wondering if this promise is too good to be true. I get it. I’m naturally a skeptical person too. In this first intro article for home services and skilled trades owners, I want to set the tone and be completely honest. This is part one of six on…
